Want to Create an Indispensable Mobile App? Do This!

As an app developer, you should be asking yourself: "How does this improve lives?"

In recent years, mobile apps exploded on the scene and almost instantly changed the way we live. In fact, there are now nearly 7 million apps available in the leading app stores all of them competing for people's attention. Pratik Dholakiya, the founder of The 20 Media, sees the great potential mobile apps have to influence people's lives and proposes three suggestions on how your mobile app can become successful. Here is what he writes:

A study conducted by App Annie in the first quarter of 2017 found that, on average, people worldwide use between 8 and 12 apps per day on their smartphones. So, if you want to break into that exclusive circle, the competition is real, and you have to find ways to deliver something which people cannot live without.

Here are three tips to keep in mind throughout the development process.

Make sure customers can able identify the value, quickly.
One of the unfortunate side effects of the Internet, and the current state of technology, is that attention spans have become disturbingly short. One key study put the average right around 8 seconds.
With that being said, you need to promote your app's unique selling proposition (USP) right off the bat. As a general rule of thumb, if you can't fully describe the purpose and functionality in a sentence or two, it's too complicated.Regardless of what type of app you are building, it needs to be conveyed as something that changes people's lives for the better. Or at least, proves itself useful immediately.

Find ways to connect people.
In the digital universe we call home, one of the main themes is about bringing people together. Apps have an interesting way of fabricating their own universe. A good goal to have during development is to create an authentic following in which users can add to the progression of your platform.Your mission should be to design an arena of shared value which people can't get anywhere else.

Keep it simple.
As previously stated, attention spans are at an all-time low. It's safe to say that smartphones themselves are a contributing factor to this phenomenon. Above all else, the usability of your app should be easy to grasp from the get-go.
Users' time is precious. Chances are, most won't sit down to read and sift through directions. For this reason, you need to make sure every aspect of your program can be picked up and mastered within minutes -- or seconds.
"One of the most common factors I've seen in successful apps is simplicity," says Jeff Shuford, president of Tech From Vets, a digital development company aimed at helping military veterans expand their technology-based ventures. "No one wants to spend hours trying to figure out how to use an app to its fullest extent. There should always be a sense of instant gratification."

To sum up: Smartphones are meant to make people's lives easier. The first impression the user has and the impression your program intends should be the same.
Building an app these days is a tedious job. Most people are content with the current programs on their phones and are not easily persuaded to add more to the mix. Keeping this in mind, you really need to focus on setting yourself apart, to break this tough barrier. Always be asking yourself: "How does this improve lives?"
Remember, simply getting people to download your app is only the tip of the iceberg. You need to constantly be testing the flow and looking for ways to improve. No app is perfect. You must be committed and open to change throughout its entire lifespan.

Read the whole article at: https://www.entrepreneur.com/article/294977 
Read more articles like this at: www.entrepreneur.com 

SUN Team                                                                                                                                                                                                        15.08.18