Novalogy - In search of incredible innovations  

This interview got to you by the great help of
Stefan Yordanov and Georgi Sergiev
Structured and translated by:
Yolita Doncheva, SUN Team

“Our mission is to help people live better and more energetic lives through understanding and optimizing their body rhythm in accordance to their lifestyle.”

        Created during the student years of its founder, Novalogy now is happy with international team united despite the global borders.

1. Please, tell us more about your company and the kind of product (service) that you develop.

Our company is about manufacturing and developing new innovative products, which combine hardware and software. The product that we develop is a portable device which resembles glasses, and dispenses the blue light with the help of a prism. The blue light suppresses the detachment of the melatonin hormone in a natural way, which resembles sunlight, but without the harmful UV radiation.
Our device consists of a Bluetooth module and different electronics. It is charging with external battery, which has the form of glasses case. The optimal time for using it is around 20-30 minutes a day. After this period a person becomes more active.

2. What is the competitive advantage of your product/service? How does it contribute to the development of the technology sector?

Our device has a mobile app, which helps diagnosing and classifying different types of people and their needs (how much time it should be used). It has an improved design and functionality. What is more, it is more convenient and easier to use than the other competitive products.
The problem concerning technology is that it is still too innovative for most of the world. In the Northern countries the blue light is used for seasonal depressions, for instance, lack of light in the winter. The main idea behind the development of this technology is the optimization of our biological clock. There is a tendency towards an increasing interest for such type of inventions. Companies are learning from one another. A good example for this happened last year when Iphone introduced a similar technology called Night mode”.
There are numerous programs which can stop the blue light even on computers as well.

For more information about Novalogy company, visit its profile at StartUp Navigator click here.

3. We all live in a rapidly changing high-tech world.What are the future solutions that you need to focus on for the development of your business?

Yes, I totally agree. Devices called “tracker” (e.g. Fitbit, Apple Watch) which track numerous activities from our daily routine may have a great impact on the market. For instance, such devices may track physical activity and sleep, combining useful information for its user.
What we from Novalogy Ltd need is optimizing our software and improving our mobile app.

4. What would you like to achieve in the next 5 years?

We would like to be a leading company not only in our country but in the world. Our great mission is to serve the public interest.

5. Do you consider Bulgaria a good place for developing a start-up? According to you, which are the main positive and negative factors of developing a start-up here?

In my opinion, Bulgaria is one of the easiest places to start a business. The major advantage is the low starting capital.
The main positive aspects for developing a start-up in Bulgaria are the access to high-performing workforce, the employees that are hard-working and highly intelligent, the low starting capital, the collegiality in the competitive sector and the proportional tax.
On the other hand, some of the negative aspects are the Bulgarian bureaucracy, the lack of support from the government, the small and insignificant market with few or any connections with the rest of the world.

6. Is there something that you don’t like or you find particularly annoying about the current situation in Bulgaria? What would you like to personally change about it?

There is nothing so annoying that could not be overcome.

To sum up...

If you’re of a need of a device that could boost your activity, then Novalogy can definitely help you. Its latest product called “Ayo”, with the help of an innovative technology will help you be more energetic even in bad weather conditions, optimizing your biological clock. What is more, it has a mobile app, which can diagnose and classify different types of people and their needs.  For detailed information presented in video of Novalogy’s first product “AYO” click here. 

SUN Team                                                                                                                                                                                             02.04.2018