Steps - Measure your parameters with ease 

This interview got to you by the great help of: 
Georgi Tsitselkov and Kristiana Ivanova
Structured and translated by:
Yolita Doncheva

1. Please, tell us more about your company and the kind of product (service) that you develop.

“Steps” is an innovative platform which measures the physiological parameters of athletes. It uses piezo-resistive materials that are used to apply pressure and in that way change the pressure on a certain layer. Depending on the voltage you can tell how much pressure have.

2. What is the competitive advantage of your product/service? How does it contribute to the development of (sector/industry) ?

Step’s competitive advantage is using piezo-resistive materials.

3. We all live in a rapidly changing high-tech world. What are the future solutions that you need to focus on for the development of your business?

Future solutions for our company are new materials that allow easier and accurate measurement of pressure, Bluetooth 5 and the use of better and smaller batteries.

4. What is your target group?

Our target group are all active and energetic people who perform sports related to running. By training between 3-5 times weekly, they monitor the movement parameters, avoiding injuries in this way.

5. Do you consider Bulgaria a good place for developing a start-up? According to you, which are the main positive and negative factors of developing a start-up here?

It depends, if the startup is business to customer oriented then probably Bulgaria is not a good place to start your business.

The main positive aspects are highly intelligent employees, easy financing, being part of the European Union and developed startup ecosystem of different branches.

On the other hand, the negative aspects are small market and low purchasing capacity

6. Is there something that you don’t like or you find particularly annoying about the current situation in Bulgaria? What would you like to personally change about it?

I particularly don’t like the generally accepted attitude towards the market. 

To sum up:
Steps is an innovative platform that specifically measures the physical parameters of athletes. Its uniqueness is expressed in using piezo-resistive materials. Also, the platform is concerned with everyone who loves to be active.

SUN Team                                                                                                                                                                                     25.04.18