Today we would like to begin our new SuN TOP3 article with a question that may seem easy at first, but is actually much-much more complicated and intricate:  

What does 'entrepreneurship' mean?

  • According to the Oxford dictionary, entrepreneurship is the activity of setting up a business or businesses and taking on financial risks in the hope of profit.
  • According to Professor Howard Stevenson, one of the godfathers of entrepreneurship studies at Harvard Business School, entrepreneurship is the pursuit of opportunity beyond resources controlled.
  • According to the Financial Times Lexicon, entrepreneurship is the key driver of a dynamic company and involves the recognition and evaluation of opportunities, where that means increasing the value of an existing product or service or creating mass markets with new technology.

To put it briefly, entrepreneurship is a peculiar mix of art, science, creativity, hard work, innovation and magic - all in the same time! :) And being an entrepreneur means being the magician and the driving force behind all of the exciting entrepreneurial processes!

This week we will navigate you through 3 of the most captivating books that can help you learn more about the exciting field of entrepreneurship and offer you an unforgettable dive into its mysteries and secrets!
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1. Zero to One: Notes on Startups, or How to Build the Future (Peter Thiel)

This New York Times bestseller aims to teach you that if you want to build a better future, you must believe in secrets. 

In his book 'Zero to One', the famous investor and entrepreneur and investor Peter Thiel explores the various ways to dive into the exploration of uncharted (yet!) frontiers and to create unheard of before inventions! According to Thiel, progress can be can be achieved practically in any industry or business area, and that the key ingredient behind it is one of the most important skills of 21-st century (which each and every one of us should master!) - learning to think for ourselves

"Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique."

The bottom line: 'Zero to One' presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.



2. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Eric Ries)

Many startups fail, although many of these failures are preventable. In ‘The Lean Startup’ Eric Ries aims to show you how to successfully build your company and launch a new product.

The author defines a startup as 'an organisation dedicated to creating something new under conditions of extreme uncertainty'. What all entrepreneurs have in common, regardless of their industry, size, stage of development, etc., is their mission to overcome uncertainty and to discover and develop their own successful path to a sustainable business.  

The Lean Startup approach focuses on the creation of companies that are more capital efficient and which leverage human creativity more effectively. Inspired by the field of lean manufacturing, the method described in this book enables companies to become more flexible and agile by relying on the so-called 'validated learning', rapid scientific experimentation, and numerous counter-intuitive practices aimed at:

  • shortening the product development cycles,
  • measuring actual progress without resorting to vanity metrics,
  • and learning what customers really want. 

The bottom line: Instead of developing complicated business plans, The Lean Startup offers entrepreneurs - in companies of various sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in an age when companies need an innovative approach more than ever. 




3. How to be The Startup Hero: A Guide and Textbook for Entrepreneurs and Aspiring Entrepreneurs (Tim Draper)

With this book, Tim Draper aims to guide people to think big, drive change and go full speed ahead, giving them some of the tools they need to accomplish their goals.

Tim Draper had worked for 30 years for entrepreneurs, supporting, funding and coaching Startup Heroes all his working life. Then he established Draper University and started lecturing more than 1000 students from over 60 different countries, who started more than 300 companies! He wrote this book in order to spread his ideas, knowledge and experience with Startup Heroes from all around the globe. 

This book is multidimensional and takes the readers through a variety of activities, questions, stories and challenges (even puzzles and poems) working both sides of their brain and all the parts in between. The proposed activities are often challenging and sometimes even embarrassing; the questions asked are probing and provoking. The stories told are used as examples to guide the readers toward Startup Heroism.  

"I hope that this book will inspire you to act. To make that move. To fulfil your vision. I want to take you closer to your goal, whether that be starting a billion-dollar unicorn, building a revolution, or just helping you better understand that change of any kind starts with you. You can be the Startup Hero. Startup Heroes are the ones that drive progress, and whether you bring us to another planet or make your neighbourhood a nicer, happier place, you can become a Startup Hero. This book is the first step. It helps you take that first step."

The bottom line: "So, I implore you. Read this book, try this book, do this book, play this book, absorb this book, experience this book. It might surprise you. It might thrill you. It might drive you. It might kill you. At the very least, I hope it will give you a perspective on how real progress is made, and at the very best, it might just change your life". 




Stay tuned for more exciting TOP 3 articles - coming to you every Tuesday!

Yours, SuN Team :)

27.03.2018