Speaking in front of an audience and delivering memorable presentations is both - an art and a science. The level of presentation skills can often determine the outcome of the project or the idea we work so hard on - after all, even the most viable idea and the most promising project can remain underappreciated if not presented in a catchy and memorable way.

So what can we do in order to deliver a winning presentation every time? 

StartUp Navigator is here to help! This week we will navigate you through 3 of the most exciting books that can help you to improve your presentation skills and effectively pitch your ideas!

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1. Pitch Anything - an Innovative Method for Presenting, Persuading, and Winning the Deal (Oren Klaff)

You have worked hard on your promising idea or project. As if it weren’t hard enough developing it, now you have to face another, sometimes even more challenging task - successfully pitching it in the most memorable and awesome way. No matter whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary – ‘Pitch Anything’ will be your guide!

Oren Klaff, the author of the book, has developed his one-of-the-kind STRONG method, which has helped him to raise more than $400 million from investors over a period of 13 years. According to this method, creating and presenting a great pitch isn't an art, but simple science! In his book, Klaff describes how the brain makes decisions and responds to pitches, and shares real-life stories of his method in action.

The bottom line? Helping you to reposition your ideas and to deliver a winning pitch in any business situation!




2. Confessions of a Public Speaker (Scott Berkun)  

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. With lively lessons and surprising confessions, you'll get new insights into the art of persuasion, as well as teaching, learning, and performance.

For managers and teachers (and anyone else who talks and expects someone to listen) this book provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.

The bottom line? Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read!



3. Presentation Zen - Simple Ideas on Presentation Design and Delivery (Garr Reynolds) 

‘Presentation Zen’ is among the top bestsellers for creating memorable presentations - think of this book as the antidote to PowerPoint addiction! According to Garr Reynolds, the two main keys to reach the audience are simplicity and storytelling. A memorable presentation has to appeal to our six senses: design, story, symphony, empathy, play, and meaning.  

No matter whether you are in business, research, technology, or education, this book will show you how to take even the driest, most boring presentation to a whole new level, transforming it into a fresh and memorable (and sometimes interactive!) experience for your audience.

The bottom line? The book combines solid principles of design with the tenets of Zen simplicity to help you create simpler, more effective presentations that will be appreciated, remembered, and best of all, acted upon! 




Stay tuned for more exciting TOP 3 articles - coming to you every Tuesday!


Yours, SuN Team :) 

20.03.2018